MARKETING
Think strategically, act creatively.
As an advertising and branding firm, you might think that we write ourselves catchy new taglines every Christmas. Well, we don’t. In fact the color of our logo mark has changed from green to blue to orange, but the logo design and the tagline have remained exactly the same for over fifteen years. What can we say? We actually believe in our mantra. Here’s what it means to us.
As is noted below in our Top Ten Rules, marketing is a blood sport. If you’re not winning the game, then one of your competitors is. It pays to be strategic. This is how we at RICHTER CREATIVE approach virtually all of our projects. We don’t think in terms of what can be done, but rather what has to be done to accomplish the mission. What is going to win over the competitors customers? What is going to grow our clients market share? That is the only metric by which we measure our success.
Great creative solutions are what gain customers and grow market share. That is what we do. Our single-minded focus is and has always been to think outside the box and be an agent of positive change for every one of our clients. We are not satisfied with status quo efforts and bland solutions. We continually strive for greatness on behalf of our clients and expect to succeed with every endeavor that we undertake.
When you hire RICHTER CREATIVE you’re getting more than just a bunch of artsy designers that want to sell you the latest marketing trend. What you’re getting is an elite unit of independent veteran creative professionals that want to help you win the game, the war, by out thinking and outperforming the competition.
C’mon, let’s do this!
These are our TOP TEN rules of Marketing:
When you've been doing something as long as we have, twenty-plus years now, you learn a few things along the way. These rules that we've written for ourselves define the parameters by which we conduct business.
MARKETING IS A BLOODSPORT
01
DO NO HARM
Don’t say ANYTHING that offends or diminishes potential customers.
02
NO PUNCHLINES
Don’t say ANYTHING that gives the opportunity to be used as a joke.
03
NO COPYCATS
Don’t EVER mimic other marketing efforts.
04
DECEIVE NOT
NEVER be misleading in your marketing efforts.
05
DON’T BE QUAINT
Appropriate humor in marketing is good, being silly is not.
06
STAY NEUTRAL
NEVER make political or social statements.
07
TARGET LARGELY
Craft a message that targets EVERYONE. (potential clients)
08
AVOID “SALES”
Sales reduce the perceived value of your product/service and destroy your brand ethos.
09
HIRE PROFESSIONAL SPOKESPEOPLE
Sorry, you’re not an actor. =)
10
See how much other companies spend on marketing:
There are two primary ways that businesses determine the amount to spend on their marketing budget. One is as a percentage of the total budget and the other is as a percentage of the company revenue. The calculator below shows a typical marketing budget as a percentage of total revenue based upon several factors.
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