MARKETING
Think strategically, act creatively.
As an advertising and branding firm, you might think that we write ourselves catchy new taglines every Christmas. Well, we don’t. In fact the color of our logo mark has changed from green to blue to orange, but the logo design and the tagline have remained exactly the same for over fifteen years. What can we say? We actually believe in our mantra. Here’s what it means to us.
As is noted below in our Top Ten Rules, marketing is a blood sport. If you’re not winning the game, then one of your competitors is. It pays to be strategic. This is how we at RICHTER CREATIVE approach virtually all of our projects. We don’t think in terms of what can be done, but rather what has to be done to accomplish the mission. What is going to win over the competitors customers? What is going to grow our clients market share? That is the only metric by which we measure our success.
Great creative solutions are what gain customers and grow market share. That is what we do. Our single-minded focus is and has always been to think outside the box and be an agent of positive change for every one of our clients. We are not satisfied with status quo efforts and bland solutions. We continually strive for greatness on behalf of our clients and expect to succeed with every endeavor that we undertake.
When you hire RICHTER CREATIVE you’re getting more than just a bunch of artsy designers that want to sell you the latest marketing trend. What you’re getting is an elite unit of independent veteran creative professionals that want to help you win the game, the war, by out thinking and outperforming the competition.
C’mon, let’s do this!
These are our TOP TEN rules of Marketing:
When you've been doing something as long as we have, twenty-plus years now, you learn a few things along the way. These rules that we've written for ourselves define the parameters by which we conduct business.
MARKETING IS A BLOODSPORT
01
DO NO HARM
Don’t say ANYTHING that offends or diminishes potential customers.
02
NO PUNCHLINES
Don’t say ANYTHING that gives the opportunity to be used as a joke.
03
NO COPYCATS
Don’t EVER mimic other marketing efforts.
04
DECEIVE NOT
NEVER be misleading in your marketing efforts.
05
DON’T BE QUAINT
Appropriate humor in marketing is good, being silly is not.
06
STAY NEUTRAL
NEVER make political or social statements.
07
TARGET LARGELY
Craft a message that targets EVERYONE. (potential clients)
08
AVOID “SALES”
Sales reduce the perceived value of your product/service and destroy your brand ethos.
09
HIRE PROFESSIONAL SPOKESPEOPLE
Sorry, you’re not an actor. =)
10
See how much other companies spend on marketing:
There are two primary ways that businesses determine the amount to spend on their marketing budget. One is as a percentage of the total budget and the other is as a percentage of the company revenue. The calculator below shows a typical marketing budget as a percentage of total revenue based upon several factors.
Meet your creative team:
You will never find a more talented hive of fun and creativity.
United States Marine Corps:
- Four years active duty
- Two overseas deployments
- Lots of names taken
- Four years active duty
- Two overseas deployments
- Lots of names taken
The Art Institute of California:
- Bachelor of Arts in Advertising
Yes, I suspect that giving oneself the title of Creative Genius is probably the kiss of death, but that is why you’re hiring us, right? You want a smart guy that is in it to win it, that will give you his everything to help you succeed, and while he might not technically be a genius he is pretty close on the intelligence quotient and makes up the rest with his passion for the craft.
Grove on those fancy shoes!! --------------->
One-time spousal unit and still best friend forever, this earth angel keeps the wind beneath our wings and black ink in the ledger. Ever the optimist and utmost rational decision maker, she is the rarest commodity in business… a partner that you can trust.
As far as we know she has never graced the cover of Vogue or run a Fortune 100 company, but we’re pretty sure she could do both with aplomb. She’s as sharp as she is sweet, and she collects clients as easily as she collects the rays of the sun… they just fall upon her.
You’ve been wearing his t-shirt designs and marveling at his murals all over SoCal for your whole life, you just didn’t know it. Nowadays, besides painting everything that paint sticks to and killin' it with his t-shirt business, he lends us his talents spitballing concepts and training up the young guns around here.
Our web guy can beat up your web guy… in a digital way. It’s rare to find somebody so good at their craft, so knowledgable about all the little intricacies that go into building digital solutions, and so easy to work with, but that’s exactly what we have.
If there’s a new toy or a new technology or a new anything you can bet that he knows more about it than anybody else. Keeping us on our toes and challenging us to stay ahead of the competition seems to be what this amazing young man is best at.
We work with these industry partners:
