These are our TOP TEN rules of Marketing:
When you've been doing something as long as we have, twenty-plus years now, you learn a few things along the way. These rules that we've written for ourselves define the parameters by which we conduct business.
MARKETING IS A BLOODSPORT
01
DO NO HARM
Don’t say ANYTHING that offends or diminishes potential customers.
02
NO PUNCHLINES
Don’t say ANYTHING that gives the opportunity to be used as a joke.
03
NO COPYCATS
Don’t EVER mimic other marketing efforts.
04
DECEIVE NOT
NEVER be misleading in your marketing efforts.
05
DON’T BE QUAINT
Appropriate humor in marketing is good, being silly is not.
06
STAY NEUTRAL
NEVER make political or social statements.
07
TARGET LARGELY
Craft a message that targets EVERYONE. (potential clients)
08
AVOID “SALES”
Sales reduce the perceived value of your product/service and destroy your brand ethos.
09
HIRE PROFESSIONAL SPOKESPEOPLE
Sorry, you’re not an actor. =)
10
See how much other companies spend on marketing:
There are two primary ways that businesses determine the amount to spend on their marketing budget. One is as a percentage of the total budget and the other is as a percentage of the company revenue. The calculator below shows a typical marketing budget as a percentage of total revenue based upon several factors.
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